Roxana Rotundo, CEO de VIP 2000 TV
 After launching on last April Casablanca VIP 888, a format and content company for the international market, the association between the distributer VIP 2000 TV, of Roxana Rotundo and the Brazilian production house Casablanca of Arlette Siaretta, generated several ads associated with the new company and demonstrated the creativity and capacity of Roxana Rotundo in the generation of businesses. Initially, the development of the first project of Casablanca VIP 888: Soccer, Passion and Samba, a format created aiming at the 2010 Football World Cup (see related info). Soon, the incorporation of Harry Abraham-Castillo to head the production products in Brazil, and simultaneously the definition of Arcadia de Miguel Rosenfeld to distribute Soccer, Passion and Samba in Latin America (see related info). Last Thursday the 14th, was announced that the successful television series The Cartel, of Caracol, will have its Brazilian version produced by Casablanca. (see related info). Within this sequence of achievements it is important to highlight that VIP 2000 TV was created less than years ago, and that in such a short time it has achieved important agreements that enhanced its catalogue. Among them are: the rights to distribute the telenovela Turma do Gueto, of Casablanca; the rights for productions of RAI, from Italy, to several Hispanic regions (Venezuela, Hispanic USA, Puerto Rico, Mexico and Ecuador; as well as the rights for the child telenovela produced in India ?Aladino? for Latin America and Hispanic USA. Roxana Rotundo created in the early 90's the distributer IntraRoyal, and later, by the end of the decade, she opened the Rubicon production company in Miami. Later, she was incorporated to the Beverly Hills Entertainment, of José Manuel Brandariz, and at the Mipcom 2007 launched her own company: VIP 2000.
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