Caracol's "The Cartel" will have a Brazilian version produced by Casablanca and VIP 2000
Manolo Cardona in "The Cartel", series that has been sold to over 50 countries. The Brazilian production house Casablanca and the distributer VIP 2000 TV announced the agreement with Caracol Television to take to Brazil the successful series "The Cartel". "We believe that Caracol is the product for the Brazilian market. We have acquired the finalized series as well as the format, and we promiss to produce a version 100% in high definition that will startle Brazilian television. We are advanced in our negociations with possible buyers in the region" declared Arlette Siaretta, president of Casablanca. Roxana Rotundo, CEO of VIP 2000TV, enhanced the sales work made by Lisette Osorio from Caracol, who she defined as being "an executive with vision for diferent businesses and who knows what is needed to close a deal in the present reality of the Brazilian market. Angelica Guerra, International VP of Caracol, said that "this deal is key for the expansion of Caracol internationally, because it assures the company's presence in the Brazilian market through one of the most important producers of the country: Casablanca, with a successful product. We are sure that this is only the first step of a long and mutual benefit relationship." Sold more than 50 countries around the world, "The Cartel" has become a audience phenomenon in Colombia, reaching a 50% share, as well as in the US, Puerto Rico, Honduras, Costa Rica, Ecuador and Panama, where it is presently number 1 in viewers.
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